Color Wow - Curl WOW Flo-Etry Vital Natural Serum 295ml

Plump. Hydrate. Define Every Curl.

Give your curls the hydration they crave with Color Wow Curl WOW Flo-Etry Vital Natural Serum. This lightweight, oil-rich curl serum instantly moisturises dry, dehydrated curls from root to tip, leaving them plump, glossy and beautifully defined—without any greasy residue or heavy feel.

Powered by Profaxil-18 Complex, the innovative formula breaks down Coconut Oil, Jojoba Oil and Pequi Oil into ultra-fine particles, allowing them to penetrate deep into the hair fibre for superior hydration. The result is soft, bouncy curls with enhanced elasticity, lasting moisture and frizz-free shine.

Why you'll love it:

• Instantly hydrates and plumps dry curls
• Deeply nourishes without weighing hair down
• Helps eliminate frizz and improve curl definition
• Leaves curls soft, glossy and full of bounce
• Lightweight, non-greasy oil serum
• Enriched with Coconut Oil, Jojoba Oil and Pequi Oil
• Powered by Profaxil-18 Complex for deeper moisture absorption
• Suitable for curly, coily and textured hair

Perfect for:

• Curly hair
• Coily and textured hair
• Dry or dehydrated curls
• Frizz-prone hair
• Dull or brittle curls
• Colour-treated curls
• Daily curl hydration and shine

How to use:
Apply 1–3 pumps to damp or dry hair, concentrating on the mid-lengths and ends. Distribute evenly through curls using your fingers, then air dry or diffuse. Use daily or whenever your curls need an extra boost of hydration, softness and shine.